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Philippine Digital Cultures Brokerage Dynamics on YouTube

OPAC (1/1)

Elektronisches Buch

Philippine Digital Cultures

Brokerage Dynamics on YouTube

Verfasser: Soriano, Cheryll Ruth
Verlagsort, Verlag, Jahr: Amsterdam, Amsterdam University Press, [2022]
Umfang: 1 Online-Ressource (240 Seiten)
ISBN: 9789048552443


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Titel: Philippine Digital Cultures
Untertitel: Brokerage Dynamics on YouTube
Von: Cheryll Ruth Soriano, Earvin Charles Cabalquinto
Verfasser: Soriano, Cheryll Ruth
Beteiligte Person: Cabalquinto, Earvin Charles
Verlagsort: Amsterdam
Verlag: Amsterdam University Press
Jahr: [2022]
Jahr: © 2022
Umfang: 1 Online-Ressource (240 Seiten)
Reihe: Asian Visual Cultures
Band: Band 12
Fußnote: Description based on online resource; title from PDF title page (publisher's Web site, viewed 07. Nov 2022)
Fußnote: In English
Abstract: Social media platforms have been pivotal in redefining the conduct of contemporary society. Amid the proliferation of a range of new and ubiquitous online platforms, YouTube, a video-based platform, remains a key driver in the democratisation of creative, playful, vernacular, intimate, as well as political expressions. As a critical node of contemporary communication and digital cultures, its steady uptake and appropriation in a social media-savvy nation such as the Philippines requires a critical examination of its role in the continued reconstruction of identities, communities, and broader social institutions. This book closely analyses the diverse content and practices of amateur Filipino YouTubers, exposing and problematising the dynamics of brokering the contested aspirational logics of beauty and selfhood, interracial relationships, world-class labour, and progressive governance in a digital sphere. Ultimately, YouTube and Brokerage Dynamics in Philippine Digital Cultures offers a fresh, compelling, and nuanced account of YouTube as an important site for the mediation of culture, economy, and politics in Philippine postcolonial modernity amid rapid economic globalisation and digitalisation
ISBN: 9789048552443
DOI: 10.1515/9789048552443
E-Book TUM: https://doi.org/10.1515/9789048552443
Volltext: https://doi.org/10.1515/9789048552443
TUM-Systematik: DAT 000
TUM-Systematik: TEC 000
B3Kat-Nr: BV048573141